eill proves its endless possibilities on the cover of ‘PLASTIC LOVE’

PLASTIC LOVE ‘, eill’s 4th digital single, released on September 8, had very good reviews. This song is the source of Mariya Takeuchi’s album “VARIETY” which was first released in 1984. This cover is available for listening through major music streaming services. The arrangement is performed by producer Yaffle, who is one of the leading figures of the Tokyo music scene. The song’s tempo is slightly slower than the original, and the arrangement is just perfect – it’s not too much or not enough. The use of digital effects is quite catchy and has an incredible effect on the vocals. Above all, eill’s delicate voice cannot be forgotten once you hear it and her singing is very delicate causing a great impression that will stay with you.

The lyrics and melody of the original song, which was first released in 1984, are still fresh. Of course, Tatsuro Yamashita’s arrangement is just great, but at the same time, eill’s version of ‘PLASTIC LOVE’ has a brilliant balance as a pop song in 2021.

For starters, the combination of eill and the song ‘PLASTIC LOVE’ is interesting. As many media have already mentioned, the revival of Japanese “city pop” music has gone viral in many countries lately, and “PLASTIC LOVE” by Mariya Takeuchi is one of the songs that started this trend. .

Let me explain to you what “city pop” music is. Firstly, the genre “city pop” doesn’t really have clear definitions, but there are a few points like below.
・ “City pop” is a category of Japanese pop music that emerged and released in the late 1970s and 1980s.
They are recorded with highly skilled performances and are played with a fairly precise groove. They were created with the influence of Western music that was popular at the time, including soul, disco, urban contemporary, funk, and crossover.
・ In addition, the melody has influences from typical Japanese pop songs and the lyrics show the loneliness and sadness of the Tokyo scene just after rapid economic growth.
“With everything I have explained so far, ‘urban pop’ can be seen as pop music that has been played softly with the feeling of a very sophisticated urban atmosphere.

As Japanese Wikipedia pointed out, the word “city pop” sometimes describes its genre and other times it just indicates the mood of the song. Happy End, Eiichi Ohtaki, Sugar Babe, Tatsuro Yamashita, Mariya Takeuchi (Yamashita and Takeuchi got married in 1982), Minako Yoshida, Yumi Arai (Yumi Matsutoya), Taeko Ohnuki, here is the list of artists and groups associated with pop music of the city kind. And these are the artists who are all very innovative and trendy at this time.

After the 2000s, their music gradually became known to listeners around the world thanks to the Internet. The biggest element that city pop music has spread rapidly for is “Vaporwave” which happened around 2010. “Vaporwave” is a movement where people rearrange Lofi content like old music, games. and old commercial videos.

With these booming backgrounds, “city pop” music had been recommended by all kinds of influencers, including many DJs and creators around the world. One of the songs that got a lot of attention is “PLASTIC LOVE” by Mariya Takeuchi. The song went viral in 2017. As of July 2017, the unofficial music video for “PLASTIC LOVE” has been viewed over 24 million times. And there is so much commentary in English and many other languages. With this popularity, Mariya Takeuchi’s label has released an official music video (which you can watch now) and there is also a lot of commentary from all over the world.

Now let me talk about the singer eill. She’s a 23-year-old artist who just made her major debut in April with the song ‘Koko by Iki wo Shite’. The song “Koko by Iki wo Shite” is the ending theme song of the anime “Tokyo Revengers”. It ranked in the top 10 in 50 countries on the Apple Music J-POP chart.
Due to the connection to popular anime, the song has been watched over 30 million times and 40% of viewers are from overseas.

Artist eill writes the lyrics to his own song and his greatest charm is his voice. On Tatsuro Yamashita’s regular radio show on August 22, which is titled “Tatsuro Yamashita Presents Rakuten Card SUNDAY SONG BOOK”, he performed the cover of “PLASTIC LOVE” by eill. It was on the annual special called “Couples Conversation on Cooling Down in the Summer”. Tatsuro Yamashita and Mariya Takeuchi both mentioned evil. Takeuchi says’ She has a good voice. Yamashita says’ She belongs to the new generation. Of the two of us, she is like our grandson. She belongs to the same label and works for the same management office. But they haven’t complimented her just because they work at the same company. Two legends like these wouldn’t spoil her since they are serious about music.

Plus, in a TV show called “Sokai joho variety Sukkiri!” On Nippon Television, eill was only featured in the special part of the program on September 27th. Her interview has been featured and there are many positive comments about her from SKY-HI and Kan Sano, who worked on a collaboration with eill and also produced for her. They both mentioned how beautiful her voice is and how special her singing style is. It was obvious that many creators and artists are clearly drawn to his voice.

His music actually has no genre. She creates music from many different musical influences including K-POP. At the same time, she became popular as a fashion icon. She seems to be the symbol of Generation Z.

Just to be clear, the eill figure should not be called a “neo-city pop artist”, but artists categorized as “city pop” music were definitely trendy figures in the 70s and 80s in Japan. By the time people are supposed to be cooperative and follow the rules even more strongly than now. But these artists have decided to be what they are and they have developed their uniqueness. They were “cool” artists. And these cool artists were interacting with each other.

On the radio show I mentioned earlier, the couple Yamashita and Takeuchi ended the conversation with these comments. Yamashita said, “Actually, there are so many covers of ‘PLASTIC LOVE’.” Takeuchi replied, “I am very grateful that this song has been appreciated by many people even now. This song was made about 37 years ago. It was good, we did our best, didn’t we?

The latest ‘cool’ artist like eill gathered ‘cool’ talent around her and took over the ‘urban pop’ music song that was once played by the ‘cool’ legend. We can say that these interesting series of events are almost like atavism.

The official YouTube clip for “PLASTIC LOVE” by eill has been viewed over 770,000 times (as of October 2). Many comments were written in English and other languages, including Korean rather than Japanese.

At the end of last year, Miki Matsubara’s song ‘Mayonaka no Door-Stay With Me’ suddenly went viral around the world. The song made it to the Apple Music J-Pop and Spotify Global viral charts. This news proves that listeners around the world are always rediscovering new songs of the genre “city pop” and will not stop anytime soon. Like the attention of listeners and his appealing voice, and empathy for generations, ‘PLASTIC LOVE’ by eill has many reasons to be appealing. I am sure this song will gain more listeners in the world. With the growth of the artist eill, we can expect a new popularity of this special song.


Koko from Iki wo Shite

About Dawn Valle

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