Korean becomes fastest growing language in India thanks to popularity of K-Pop, Squid Game: Duolingo report

Duolingo, a popular language learning platform, has released its annual language report for the year 2021, revealing the evolution of language learning models in the country. Korean is the fastest growing language in India, according to the report, and people between the ages of 17 and 2 are more interested in learning Korean. The release of Squid Games and interest in Korean pop (K-pop) music has increased the popularity of Korean among young people, the report notes. The company also selected “I’m mentally exhausted” as “the most in 2021”.

According to Duolingo Language Report 2021 (India), English is the most popular language learned in the country, followed by Hindi, French, Spanish and Korean in the top five positions. According to the report, Indian millennials and Generation Z – especially those aged 17 to 25 – influenced by Squid Games and K-pop are responsible for the boom in learning Korean in India.

In a survey conducted by Duolingo, more than 56% of respondents said they had been influenced by pop culture trendsetters, including movies, OTT shows and web series, to learn a new language.

A total of 1,013 people aged 18 to 50 from Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Jaipur, Pune, Ahmedabad and Lucknow participated in the Duolingo survey.

English, Spanish, French, German and Japanese are the most popular languages ​​in Duolingo around the world. Korean is also the fastest growing language in Brazil, France, Germany and Mexico. Globally, Korean is the seventh most popular language to study across the world.

Professional and personal growth are the main reasons Indians learn a new language, notes Duolingo. Interest in a different culture, staying connected with the community and pursuing a new hobby were other reasons given by participants. In addition, digital learning is the preferred medium of learning for most of the aspirants.

Additionally, to indicate the tone and mood for the year, the language learning platform selected “I’m mentally exhausted” as “Most Phrase in 2021”.

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