SEOUL, SOUTH KOREA: As fans celebrated Crush’s return from mandatory military service, the K-pop singer surprised everyone by announcing a collaboration with BTS’s J-hope. This caught the attention of ARMYs (BTS fans) who know him as the “King of OST” for his iconic K-drama OSTs for “Goblin” and “Crash Landing On You.” Well, Crush is set to release “Rush Hour” featuring BTS’s J-hope on September 22.
Shin Hyo-seob aka Crush is an active K-pop singer and producer who mainly works in R&B and hip hop genres. It debuted in 2014 and has several iconic hits like “Just”, “Beautiful”, “You & I” and “Hug Me” which have been covered by several K-pop groups. Crush is a popular name in the KR&B community as he is friends with popular R&B artists like Gray, Loco and Zion T, and was even part of the VV:D team. He is now part of the main R&B team Fanxy Child along with Zico, Dean, Penomeco and others.
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Who is Crush?
Crush made his breakthrough once he started getting into K-drama OSTs. His first OST was ‘Sleepless Night’ for ‘It’s Okay, That’s Love’. In 2016, he earned his title of “OST King” as the head of “Beautiful” for the popular K-drama “Goblin.” A two million seller, the single was just about the most talked about OST of 2016. Crush continued his streak by then singing “Let Us Go” for another iconic K-drama – “Crash Landing On You” in 2020 His last OST before enlisting for his military service was “No Words” for “Itaewon Class”. Along with BTS’s J-hope, Crush has also collaborated with some big names in K-pop.
Crush’s first collaboration with Zion.T for “Just” topped the charts. He has also worked with Girls’ Generation’s Taeyeon, PSY, Epik High, Sam Kim and Red Velvet’s Joy. He was one of the singers hired for the remix of Jay Park’s viral hit “Mommae.” His frequent collaborators are his crew members or friends like Dean, Sik-K and Loco. Crush also earned their first MAMA 2015 nomination when they received the “Best Collaboration” award for “Just.”
After leaving his first label, Crush is now an artist under PSY’s own company – P Nation. He has worked with many of his label mates like PSY, Heize and Dawn. In 2021, while in the military, it was reported that he was dating Red Velvet’s Joy, which the couple later confirmed.
“He’s so popular”
Upon finding out that Crush is collaborating with J-hope, BTS fans tweeted like, “If I’m not mistaken is the crush this ost king guy?????? Like all popular fkin kdrama ost are from him and he’s so so popular in South Korea.” Another fan said, “YOU DON’T REALIZE HOW HUGE IT IS! Crush is hugely popular in sk and this is his first comeback in 2 years after his military service!!!! CRUSH FT. J-HOPE!!! !!!” One added, “And if you can’t understand how popular the crush is…I want to tell you he sang that song which was the goblin ost…”
If I’m not mistaken, the crush is this guy from the king ost ?????? As all fkin popular kdramas are from him and he is so popular in South Korea
— Neh ً⁷💜 (@infiresneh) September 19, 2022
YOU DON’T REALIZE HOW HUGE IT IS! Crush is very popular in sk and this is his first comeback in 2 years after his military service!!!! 👏🏼😭😭 CRUSH FT. J-HOPE!!!!!🎉🎉🎉
— 𝘫𝘦𝘯𝘯𝘺⁷ (@hobilove_) September 19, 2022
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