Youtube announced the Foundry Class of 2022, adding 30 new artists to its global development program.
This is Foundry’s largest class to date, featuring indie talent spanning genres and continents.
Established in 2015, Foundry is YouTube’s incubator for independent music, supporting independent artists at all stages of their careers through annual artist development courses and ongoing release support campaigns.
To date, Foundry programs have supported 250 independent artists, with alumni like Arlo Parks, beabadoobeeDave, Dua Lipa, Clairo, Enney, Eladio Carrion, Girl in Red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina SawayamaRosalia, Saba, Snail Mail, Tems, Tenille Arts, Tokischa and many more.
Naomi Zeichner, YouTube Artist Partnerships Managersaid: “It’s no small task to be an artist in 2022, to work to find stability, fulfillment and the fans who get it. Foundry celebrates the courage of independent artists and communities who Our global team is blessed to be their champion and reduce the obstacles in their path, every step of the way.
Nur Ozdamar, lead, EMEA artist and label development, YouTubesaid: “Indie artists are the backbone of music culture and I am delighted that we are working with some of the brightest emerging stars in the industry through Foundry in EMEA. The program is designed to support artists at different stages of their careers so they can focus on what they do best: creating powerful music that tells their stories about everything from belonging and love to performing and dancing.”
This year’s three UK bands have reacted to their selection for the Foundry programme.
Obongjayar“The foundry allows me to continue to create and bring my ideas to life. It opens me up to a wider audience, so thank you!
TSHA: “To be an independent artist, you have to take on many roles; not just being the artist himself, but leading your own creative direction and staying on top of everything on the business side. Learn to say no to things, know how to trust your own artistic intuition. I would define success as an independent artist as having the ability to earn and make a living, stay true to yourself, and maintain artistic integrity.
The French kid: “To be free to release what I want and when I want. Not to be limited in any way. I think success for me as an independent artist is what I live for right now. Earning money of course helps. But just knowing that my music is being heard around the world through what we’ve created and worked on is a success.
The Foundry Class of 2022 artists represent 15 countries with artists working in genres including country, afropop, soul, Latin, hip-hop and more.
The full list is below:
Amari’ Noelle (USA)
Ashley Cooke (USA)
Black Sheriff (SSA)
Danielle Ponder (USA)
French The Kid (UK)
Genesis Owusu (Australia)
Haru Nemuri (JP)
Kader Diaby 4Real (FR)
Magdalena Bay (USA)
Noor Chahal (IN)
Obongjayar (United Kingdom)
Roxane Bruneau (CAN)
Ski Chute (CAN)
Product Snow Tha (USA)
Sudan Archives (USA)
Yoss Bones (MX)
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